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OLYMPIC ATHLETES GO FOR BOLD

For the past 11 days, morning coffee has taken on a new sense of urgency in our office. We joke that watching the Olympics every night until the closing credits has become like a second full-time job. Naturally, we’ve been on the edge of our couches waiting to see if Gabby Douglas nabs a third gold medal and if Usain Bolt is still the fastest human on the planet but, being in the fashion business, we’ve also been keeping an eye on Olympic style. Given our corporate footwear obsession, the neon sneaker proliferation has been of special note. In particular, Nike’s acid-green Volt trainers seem to be overwhelmingly popular on the track. And while we can’t explain the psychological advantage of psychedelic running shoes, we can say that the athletes are right on trend.